168) Give Sales to Your Clients

168) Not Only Get Sales, But Also Give Sales

You must have read or heard about the book of 7 Habits of Highly Effective People by Stephen R. Covey.


Habit 4 is to "Think Win-Win".

Have you ever thought on how you can also do the "Think Win-Win" with your clients?

Your clients had been giving you money by buying your products and services. How do you help your clients?

Based from a book by Robert B. Cialdini, Ph.D., titled Influence: The Psychology of Persuasion. There are six principles of influence. The first is Principle of Reciprocity.
It basically means, people will feel obligated to repay what was given to them.

Well, how do you give sales back to your clients?

Here are some ideas you can use.

1) Product & Service List
Recommend their product and services to your other clients. Create a list of your clients product and services and share them with all your other clients. Inform your clients to contact you if they need any products and services listed in your list. You will assist to link the buyer and provider.

Do not share the company names and contact details in the list. This is to protect their confidentiality as well as your customer base list. You do not want another person to start contacting all your clients.


2) Business Network Meeting
You may have heard or attended other business groups networking meeting. For example Business Network International (BNI) and Business Networking Club (BNC). There are membership based and only 1 person can represent 1 product or service.

Instead of joining that group, you can create your own informal group. Invite few clients together for a networking session. Meet at a convenient place and have a relaxing time getting them to know one another.

3) Informal Gathering
You can also invite your clients for an informal function. It may be just for a lunch or teh tarik session. Or something bigger like a festival open house, birthday party, golf session, karaoke, running session, bowling, etc. Any activity that allows people to interact with one another. Organize an activity and invite only your clients for a gathering.

Do different sessions with different clients. It is better if you keep the group small to medium size for a more closer interaction.

When you do these activities, your clients can see the networking opportunity that you give back to them. You are doing something to help their business. 

You not only Get Sales, but also Give Sales to your clients.

The other benefit is that your business and work will be more fun. Think and do activities outside your normal routine.

When your clients get business from your activities, they will feel more obligated to continue with your business and even recommend others to you.

By doing the networking activities, you can now practice 3 of the 7 habits.
a) Habit 1: Be Proactive
b) Habit 4: Think Win-Win
c) Habit 6: Synergize

Happy Networking to you.