126) Who Likes & Trusts You Is Most Important

126) Who Likes & Trusts You Is Most Important.

  

You have often heard people saying,

It's not what you know, but who you know.

It is important for you to have knowledge. Without proper knowledge, you are not able to do the tasks successfully.  If nobody knows about your knowledge, then nobody is going to care about you. So, you need to know the right people that will need and value your knowledge.


If you think deeper about it, is it really important on who you know. How can it actually help you?
I'm sure you know many famous people, CEOs, Film Stars, Singers and even presidents of many countries.

How does that information help you? Not really useful, right?

It is more useful if the famous people know you. Just imagine if the CEO of a big company knows you. He may invite you to attend his business functions and you can take the opportunity to network with more people. The CEO may even recommend you some business opportunity. He will introduce you to his other friends, colleagues and other business associates.

So, let's rephrase it better to be:


It's not who you know, but who knows you.

However, you know people and people know you only is useful to a certain extend. You need the right and relevant people to know you.When they know you, they can help you.

Just imagine again about the CEO above. You know him and he knows you. But, what if the CEO does not like you. You definitely will not get invited to his functions. He will not introduce you to other friends and contacts. He may even tell not so good things about you to others. So, people know you only helps in certain situations.
 
So, what is the next level?

The CEO must know you in the first place. Furthermore, he must like and trust you. Then only he will be willing to help you, if you ask for help. He will also be giving you business and work opportunities as he has trusts in you. He knows that you will be able to complete the tasks given to you.

Once he likes and trusts you, he will gladly introduce you to his other friends, relatives, colleagues and business partners. Besides introducing you, he will tell others how GREAT you are. He will be your Centre of Influence. The recommendations he made will be very powerful for you.

It's not who knows you, but who likes & trusts you.

The example above is based on just a CEO and you. If you look further and wider, it is based on GOOD relationship with others. The liking and trusting relationship applies across all people.

They must know and feel that they can depend on you.

Husband and wife will have a wonderful relationship together. The couple must like and trust each other. Family will be harmonious when all the family members like and trust one another.

Even good friends are based on the same relationship principle. Business partners also need to build the same like and trust relationship. 


No relationship can last, if there is no liking and trusting one another.

No matter what you do, you need other people to like and trust you.
Even companies, associations, shops, online shopping, speakers, authors and any business, need others to like and trust them. 

Without the LIKE and TRUST, no business and relationship can grow.