110) Why You Should Attend Training?
You may sometimes wonder if attending training is required in your business.
You are already in the business for so many years. You know everything already.
There is nothing new to learn. You rather spend your time on something more useful.
Many people will not go to training because of NO TIME.
NO TIME is the ALL TIME EXCUSE.
Everyone of us have the same amount of time in a day. All are given 24 hours each day.
It is how you prioritize the activities and use the available time to complete them.
Let's look at Attending Training in another perspective.
Attending Training is a Self Development Activity.
Just imagine that you are sick and looking for a doctor.
Do you go to Doctor A that never attended any training since graduation 20 years ago?
Or ....
You feel more confident to seek consultation from Doctor B who kept going for conferences and training?
Doctor B, right?
Why?
Because you want to be treated by someone who is updated on the latest medical technology and latest medicines.
Same situation on reading books and magazines. You will feel more confident when you see medical books and magazines in the doctor's room. You also feel glad to see so many certificates hanging on the walls.
However, you will feel uncomfortable if you see books about sales and marketing in the doctor's room. Why? You may feel that the doctor is more interested in making sales than in treating you.
So, feel comfortable to let your clients know that you are not able to attend to their requests immediately as you are attending training. Ask their permission to give you more time to attend to them. You can decide if you can delay the non critical and non urgent requests.
Let your clients know that you attend the training to improve your skills and knowledge.
When you have better skills and knowledge, you can service your clients better.
The training you attended will indirectly benefit your clients.
However, you may consider NOT to mention about you attending Sales training. You may want to change the training description into something more relevant and beneficial to the client.
People may don't like to know that you are attending a Sales Training to be able to SELL them more.
Clients don't likes to be SOLD to.
They want to be HELPED to SOLVE their PROBLEMS.
Stephen Covey's Habit 7.
Training is something which increase our level from low to high, it is important in every field no matter how experienced you are, if you are entering in a different field you should attend training for better results. Whether you are a teacher, businessman or a trader an effective training will prove beneficial for you.
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